Highlights
- Rule-based scoring engine with configurable JSON weights
- Webhook ingestion from marketing platform and email tools
- CRM integration pushing scores to sales pipeline in real time
- Scored 300+ monthly inbound leads
- Configurable rules allowing sales team to adjust without deploys
About This Project
A lightweight scoring API built for a B2B SaaS company to prioritize their inbound sales leads. The service receives webhook events from their marketing platform when new leads come in or existing leads interact with emails and content.
A rule-based scoring engine assigns points based on company size, industry, form responses, email open rates, and page visits. Scores are pushed back to the client's CRM via API, automatically moving high-scoring leads to the top of the sales queue. The scoring rules are configurable via a JSON file so the sales team can adjust weights without code changes.
Tech Stack
FastAPIPythonPostgreSQLRedisDockerREST API